Problem: Consumers may think of Walmart for low prices, but they don’t believe the brand understands their style or has fashionable clothing/accessories that will fit their wardrobe.
Solution: Use Walmart Fashion’s Instagram to not only showcase all the fashionable pieces Walmart offers, but also speak to the audience in a way that’s engaging, conversational and proves that the brand understands style. This content helped position Walmart as the go-to retailer for affordable fashion that’s always on-trend.
I concepted, cast, and wrote the script for this short form, social video to help elevate the brand’s style and promote the latest children’s line for spring.
Instagram grid posts
This #SofiaJeans look has us over here like, “Pass the SPF & tropical drink, please.” 😎 #WalmartFashion #SofiaVergara |📸: @walmartfinds
Look at these #MaddenNYC sandals. Now look at your feet...you see where we're goin' with this? 😏 #WalmartFashion
Not sure if you're hiking for the scenic views or just as an excuse to wear your Eddie Bauer gear? Relatable. 😉 #WalmartFashion #EddieBauer
It’s Tuesday, but in our imagination it's Saturday & we’re relaxing in these gorg pieces. Who can relate? ✨ #WalmartFashion #selflove
This look may result in you being a whole vibe. 💚 #WalmartFashion #sunglasses #goodvibes | 📸: @sydneymaigon
If your closet could talk it would say, “One in every color please!” Check out @whoawaitwalmart for 🤩 style. #FallFashion #SweaterWeather #WhoaWaitMagazine
Fall is like, “I'm up next baby.” But these styles are like, “There's still time for one last summer hurrah!” 😎 #OOTD #outfitoftheday #dailylook
Remember, you’re the main character & these accessories are your costars. ✨ #WalmartFashion #Jewlery #Accessories
A pic so pretty it makes us want to sing: 🎵 The hills are alive with beautiful dresses at low prices. 🎵 | 📸: @conquermilesandsmiles #WalmartFashion #WalmartFashion #ScoopStyle #OOTD
Legend says that the person reading this is gonna get trendy swim looks at low prices all summer long. 😉 #WalmartFashion #LoveAndSports #Swim | 📸: @addisonswonderland
Weddings don't typically have an award for best-dressed guest, but if they did, it'd be you in one of these looks. 😍 #WalmartFashion
For our next magic trick, we're making layers comfy & affordable for summer. Introducing the 🪄 lace kimono. 🪄 Ta- da! #WalmartFashion #AffordableFashion | 📸: @budgetbabe
Overall, you’re gonna shine in this #denim look! Drop a ✨ if you agree. #WalmartFashion #CelebrityPink
It's giving ✨add to cart✨ energy. #WalmartFashion #WalmartFinds | 📸: @walmartfinds
The best things in life are free, but the prettiest things are still affordable thanks to #TimeAndTru. 😉 #WalmartFashion | 📸: @Walmartwithme__
It's like a chic runway show but with affordable clothes you actually wanna wear. 😏 #WalmartFashion #FreeAssembly #AffordableFashion | 📸: @wifeonadime
Time to remove the phrase, "I have nothing to wear" from your vocab. 😆 #WalmartFashion #Denim | 📸: @budgetbabe
Can we talk about, "Well-dressed-girl- summer"? Cause these accessories are it! #ScoopStyle | 📸: @kristentaekman @marcherobinson @miamiamine
The nice list has nothing on the 🎄best-dressed🎄 list. | 📸: @sandyalamode #WalmartFashion