My work as a copywriter goes beyond just writing copy. I develop ideas too. You know, brainstorming, concept development. I do that stuff. So I’m not just slinging words—there’s always an idea behind them. If I’m not helping to create the idea, then I’m artfully crafting copy that reinforces the concept or campaign already in motion.

My in-house creative experience has given me the ability to forge strong relationships with internal partners, learn about their business needs, and hunt down pertinent information all while setting my own deadlines. And because I have spent years on the agency side, I know how to lead group brainstorms, collaborate with art directors, present to clients, and sell through work.

When I'm not working, I'm either playing the piano, traveling, or I'm in the gym lifting weights and competing in the bikini division of NPC, an amateur bodybuilding organization.