Problem: Consumers are familiar with Hilton at large, but when it comes to booking recreational travel, there’s less differentiation and brand-loyalty at the property level.

Solution: People stay places and choose experiences that make them feel good. We created a video series that led with the strongest motivator for recreational travel, the feeling of the stay. We simulated the positive emotions of being at a Hilton property, while naturally weaving in amenities to create brand-differentiation and a story that’s uniquely ownable to Hilton.