Problem: International Women's Day comes and goes each year without many consumers fully utilizing that day to connect with, and show appreciation for, the special women in their life.

Solution: We all know women who push us to be stronger and challenge us to be better. These are the women we look to. For International Women's Day, FTD created a campaign that encouraged consumers to celebrate these special women by sending a bouquet and dedicating a post at #ilooktoher.

A direct mail piece encouraged consumers to celebrate a special woman in their life by sending her a bouquet and dedicating a post to her at #ilooktoher.

Leading up to International Women's Day, United Airlines terminals throughout the country were also branded with the campaign messaging.

Leading up to International Women's Day, FTD ran a print ad in Better Homes & Gardens magazine.

The campaign was messaged across all FTD digital platforms.

On International Women's Day, FTD teamed up with Israel Idonije, former Chicago Bears player, to hand out 10,000 free bouquets throughout Chicago from an FTD branded VW van. All bouquets were branded with FTD floral wraps encouraging consumers to dedicate a post to a woman who inspires them.

As the team was on the street, FTD tweeted the event to the public, informing where consumers could find the van, and also sharing inspirational messages for women with #ilooktoher.