Problem: Flowers can be seen as expected, forgettable and not as personal as other gifting options. Consumers want a gift that more closely connects them with their recipient. Additionally, there is little brand loyalty or differentiation within the floral gifting space.

Solution: A series of broadcast spots positions the FTD brand as the thoughtful gifting option. These aren't just meaningless flowers, because FTD is the handcrafted, artist-designed gifting experience that helps consumers confidently express their most important sentiments. FTD turns all your feelings into flowers. No matter what you're trying to express, We Can Arrange That.