Problem: bebe tasked us with reestablishing its brand as more versatile, everyday fashion made for a wide range of women who just happen to exude bold, confident femininity.

Solution: Women are multifaceted and bebe offers styles that are adaptable to any situation. We empowered women to celebrate their many different sides by not being labeled just one thing. Using all the brand’s established social media channels, we started a movement with the philosophy to “Be More You” and had the executive women behind the brand, and the brand’s most notable model, kick off the campaign by sharing how they proudly wear many different labels.