Mean Girls x Black Friday
Walmart decided to run their Black Friday deals on Wednesdays. To celebrate, they reunited the original crew that made Wednesdays iconic, the cast of Mean Girls. Playing off the film's infamous Burn Book, we created a Deal Book that spilled all the gossip on Walmart's Black Friday Deals.
Walmart decided to run their Black Friday deals on Wednesdays. To celebrate, they reunited the original crew that made Wednesdays iconic, the cast of Mean Girls. Playing off the film's infamous Burn Book, we created a Deal Book that spilled all the gossip on Walmart's Black Friday Deals.
Walmart Fashion
When most people think of fashion, Walmart isn't the first brand that comes to mind. I was part of a team of style enthusiasts tasked with changing that. I ideated, wrote scripts, cast talent and created organic social content that worked to make Walmart Fashion a culturally relevant, go-to option for the entire family.
When most people think of fashion, Walmart isn't the first brand that comes to mind. I was part of a team of style enthusiasts tasked with changing that. I ideated, wrote scripts, cast talent and created organic social content that worked to make Walmart Fashion a culturally relevant, go-to option for the entire family.
Storytime
Walmart Storytime provides a virtual space of comfort and nostalgia as Associate D.J., and several celebrity guests, read stories for families to enjoy.
I was the sole writer on this series where I planned content, wrote the intro/outro script, wrote the supporting promotional pieces, and worked with post production to bring each episode to life.
Walmart Storytime provides a virtual space of comfort and nostalgia as Associate D.J., and several celebrity guests, read stories for families to enjoy.
I was the sole writer on this series where I planned content, wrote the intro/outro script, wrote the supporting promotional pieces, and worked with post production to bring each episode to life.
Virtual Summercamp
It was the summer of 2020 and we wanted to create a sense of community with a ton of family fun. That's how Walmart Virtual Summercamp was born! Every day, families could to do fun activities and challenges led by various camp counselors. But who was the head counselor? The one and only, Neil Patrick Harris.
It was the summer of 2020 and we wanted to create a sense of community with a ton of family fun. That's how Walmart Virtual Summercamp was born! Every day, families could to do fun activities and challenges led by various camp counselors. But who was the head counselor? The one and only, Neil Patrick Harris.
Holiday x Cupid
It was the first holiday season during the pandemic, and we wanted to spread some extra holiday cheer. Cue Cupid, the singer/songwriter who created the infamous Cupid Shuffle. He wrote a song about holiday shopping at Walmart and recorded it with Walmart Associates. In iconic Cupid fashion, he choreographed an exclusive dance that everyone could move to. I worked in every stage of production to bring the music video to life and I worked with my team to create supporting promotional assets. The result? Thousands of Walmart Associates and shoppers across the country joined in and uploaded videos of them getting down to the holiday fun.
Safely x Kris Jenner
When Kris Jenner launched Safely, her very own line of cleaning products exclusively at Walmart, we couldn't help but pay homage to the 👑 queen 👑 of cleaning up messes.
When Kris Jenner launched Safely, her very own line of cleaning products exclusively at Walmart, we couldn't help but pay homage to the 👑 queen 👑 of cleaning up messes.
Lifestyle
Writing for Walmart organic social meant ideating, creating and writing across a wide range of content categories. Below are one-off pieces that weren't tied to a bigger campaign, but were still a large part of my role. All of these pieces of work I concepted, pitched, wrote, and worked in pre-production, production and post-production to get live.
Writing for Walmart organic social meant ideating, creating and writing across a wide range of content categories. Below are one-off pieces that weren't tied to a bigger campaign, but were still a large part of my role. All of these pieces of work I concepted, pitched, wrote, and worked in pre-production, production and post-production to get live.
Pinterest
When writing product copy for Pinterest, the goal was to keep a fun, engaging, social-first tone-of-voice, because no one has ever been bored into buying something new.
When writing product copy for Pinterest, the goal was to keep a fun, engaging, social-first tone-of-voice, because no one has ever been bored into buying something new.
