Instagram story gave viewers an interactive look at the unique property amenities.
Instagram story gave viewers an interactive look at the unique property amenities.
Hilton: Video Series
We put the human story back in the stay by creating a series of movie-esque trailers highlighting guests emotionally reflecting on their trip. We tapped into the largest motivator consumers have to travel recreationally, the feeling of the experience. I wrote the script, worked with my partner to cast on-screen and voice over talent, and coached the voice over talent in our recording session.
