[EDUCATION]
COLUMBIA COLLEGE CHICAGO
Bachelor of Arts: Marketing Communications (May, 2010)
Extracurricular Activities: Student Committee member of Columbia College Advertising Association.
[WORK]
Copy Manager, Social | Hilton Hotels & Resorts
March, 2022-PRESENT
• Developed and defined Hilton’s social media tone of voice, ensuring all content aligned with brand standards while driving engagement across paid and organic media.
• Managed and mentored a team of copywriters. Trained all writers on Hilton’s tone of voice, provided constructive feedback, and identified individual strengths while supporting growth opportunities.
• Managed and mentored a team of copywriters. Trained all writers on Hilton’s tone of voice, provided constructive feedback, and identified individual strengths while supporting growth opportunities.
Ideated, developed and executed campaigns that strengthened engagement and brand awareness across social platforms.
• Wrote long-form video scripts and collaborated through pre-production, production and post-production to deliver an on-brand, effective creative that answered briefs and achieved key performance goals.
• Ensured Hilton’s social content was consistently on-brand and culturally relevant, driving engagement and performance across TikTok, Instagram, Facebook, Pinterest, Youtube, Reddit and Snapchat.
Social Media Copywriter | Walmart
JULY, 2020-March 2022
• Ideated and wrote copy for creative campaigns across all of Walmart’s social media
channels for the following business categories: fashion, entertainment, home decor,
grocery, store associate recognition.
• Wrote scripts for branded YouTube series and helped direct talent on set to ensure the
content captured was engaging and on-brand.
• Briefed in media partners for video series and ensured pre-production, production, and
post-production was on-brand and successful.
• Provided post-production feedback on video series to ensure video editing was on-
brand and engaging.
• Wrote ongoing social media posts across all of Walmart’s social media channels that
effectively matched the brand’s established tone of voice and connected with its
audience.
• Briefed in creative agencies and oversaw their work for various social media projects.
• Presented and sold through creative work to Creative Directors and Content Strategists.
Senior Freelance Copywriter | Menlo Club
MAY, 2018–JULY, 2020
• Rebranded the company with a new tone of voice and creative strategy.
• Presented creative work to CEO and Board of Directors and sold through creative work
while overcoming any objections.
• Executed rebrand across all creative channels including video and digital.
• Wrote brand manifestos, campaign copy and product copy.
• Oversaw a Junior Copywriter and was responsible for motivating her to produce quality
work and reach career development goals.
Additional Clients: AssociaDirect, Asum Company, Meraki Portfolio, Pear Agency,
Soundwave Technology and LuxeLet.
Senior Copywriter | FTD
APRIL, 2016–MAY, 2018
• Developed and presented creative campaigns that solved specific business needs.
• Presented creative work to Executive Team and sold that work though while
overcoming any executive’s objections.
• Wrote persuasive, effective copy that generated sales for business-to-consumer and
business-to-business campaigns.
• Developed creative strategies that solved for business needs in digital, print, video,
social and full 360-degree branding campaigns.
• Oversaw team of designers and copywriters and was responsible for motivating them
to produce quality work and reach career development goals.
Senior Freelance Copywriter | Walgreens
OCTOBER, 2015–APRIL, 2016
• Developed the creative standards for the e-commerce division of Walgreens
• Presented creative work and brand standards work to the Director Team and sold that
work though while overcoming any director’s objections.
• Wrote effective copy that generated sales for business-to-consumer campaigns.
• Developed creative strategies that solved for business needs in email and in-store
Campaigns.
Senior Copywriter | Frequency 540
MAY, 2014–OCTOBER, 2015
• Developed and presented creative campaigns that solved for specific business needs
for the following clients: US Cellular, bebe, FTD, Natural Prairie Dairy, The Ounce Of
Prevention Fund, Circuit Of The Americas, Health Forum And CureSearch.
• Sold through campaigns to the Director Team at the agency level and to the Executive
Team on the client side while overcoming all objections both from inside the agency
and from the client.
• Wrote effective copy that generated sales for business-to-consumer campaigns in digital, print, OOH and full 360 campaigns.
Copywriter | Wilson Sporting Goods Co.
JULY, 2011–APRIL, 2014
• Developed and presented creative campaigns that solved for specific business needs
across Wilson’s Football, Basketball, Tennis, Golf, Soccer, Volleyball and Baseball business
units.
• Wrote effective copy that generated sales for business-to-consumer and business-to-
business campaigns through digital, in-store, product packaging, print and catalog
creative.
Copywriter | Young & Rubicam
SEPTEMBER, 2009–JULY, 2011
• Developed and presented creative campaigns that solved for specific business needs
for the following clients: Sears, Hotels.com and Einstein Bagels.
• Sold through campaigns to the Director Team at the agency and to the Executive Team
on the client side while overcoming all objections both from inside the agency and from
the client.
• Wrote effective copy through digital, print OOH and email mediums.
