Problem: The Red Cross receives national donations in times of great disasters, but consumers aren’t aware that local red cross chapters need donations for small scale disasters that occur every day.
Solution: Raise awareness for The Red Cross of Chicago by showing Chicagoans that the local Red Cross is there to provide relief for disasters in their neighborhood.
Landing page pinpoints the local disasters where the Red Cross of Chicago has responded. Users can rollover the interactive map to see pictures and and learn how The Red Cross of Chicago has provided relief.
OOH street decals are placed in areas of past disasters where The Red Cross of Chicago responded.
Decals placed on CTA ticket dispensers, allowed riders to easily donate. Messaging speaks to the large number of people who are helped by The Red Cross of Chicago every year.
Branded CTA passes message the many ways The Red Cross of Chicago helps the city.
CTA seat decals help passengers visualize the number of people helped by the Red Cross.
Bus shelters turn heat lamps on in the winter when people donate to Red Cross and encourages CTA riders to text donations to Red Cross of Chicago.
OOH instillation simulates a local disaster and messages Red Cross of Chicago would be there if it really happened.